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The Cleansing Bar That Feeds Your Skin™!

What Does KOI Mean?

Living the KOI life means pushing forward with determination and purpose rather than drifting without direction. It's about challenging the status quo with showing strength and beauty…always.

An ancient tale tells of a huge school of golden koi fish swimming upstream the Yellow River in China. Gaining strength by fighting against the current, the school glimmered as they swam together through the river. When they reached a waterfall at the end of the river, many of the koi turned back, letting the flow of the river carry them away. The remaining koi refused to give up. Leaping from the depths of the river, they attempted to reach the top of the waterfall to no avail. After a hundred years of jumping, one koi finally reached the top of the waterfall. Koi fish are symbols of strength and perseverance, and because of the lone koi that made it to the top of the waterfall, they are also known as symbols of a destiny fulfilled.